John Papaloni posted:

With the ever so popular social media mediums that are out there now, we spend so much time communicating with them, but how much are we connecting with people ?

Communicating with someone versus Connecting with them can be the difference between making a sale and not making that sale.

People want to deal with people they trust and reading text on a webpage or mobile device isn't making a connection and therefore in result it makes it harder to build a trusting relationship with people.